Jan Aushadhi Diwas, observed annually on March 7, highlights the importance of affordable generic medicines under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP). The week-long celebration from March 1 to 7 underscores the initiative’s critical role in providing cost-effective and high-quality healthcare solutions to the public.
The Evolution of PMBJP
Launched in 2008 by the Department of Pharmaceuticals under the Ministry of Chemicals & Fertilizers, PMBJP was introduced to tackle the issue of costly branded medicines by offering affordable generic alternatives. The initiative aims to make quality healthcare accessible to all, particularly benefiting economically disadvantaged populations. Currently, over 15,000 Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) operate nationwide, ensuring widespread availability of essential medicines.
Breaking the Myth: Generic Medicines vs. Branded Drugs
A primary objective of the PMBJP is to educate the public about the affordability and effectiveness of generic medicines. The common misconception that higher-priced branded drugs guarantee superior quality has been a major barrier in healthcare affordability. However, generic medicines under PMBJP provide the same therapeutic benefits as branded drugs at significantly lower costs. The initiative also encourages healthcare professionals, particularly in government hospitals, to prescribe these cost-effective alternatives, promoting affordable treatment options.
Expanding Healthcare Access with PMBJP
India, known for being a global leader in generic medicine exports, still faces challenges in making affordable medicines accessible domestically. Branded drugs are often sold at exorbitant prices despite offering the same efficacy as generic counterparts. By offering essential medicines at 50%-80% lower prices than branded alternatives, PMBJP ensures that every section of society, especially marginalized communities, has access to essential healthcare products.
One of the most notable products offered under the scheme is the Jan Aushadhi Suvidha Oxo-biodegradable Sanitary Napkin, launched in August 2019. Priced at just Rs 1 per pad, it addresses menstrual health and hygiene needs across the country. As of January 2025, more than 720 million of these sanitary napkins have been sold through Jan Aushadhi Kendras, demonstrating the program’s impact on women’s health.
To further enhance accessibility, the Jan Aushadhi SUGAM mobile application, launched in August 2019, helps users locate nearby Janaushadhi Kendras, search for generic medicines, and compare prices between generic and branded drugs. This digital initiative simplifies access to cost-effective healthcare solutions and empowers consumers to make informed decisions.
Ensuring Quality and Safety
Medicines provided under the Jan Aushadhi scheme are sourced exclusively from WHO-GMP certified manufacturers, ensuring adherence to international quality standards. Additionally, each batch undergoes rigorous testing at NABL-accredited laboratories, reinforcing the safety and efficacy of the medicines distributed through PMBJKs.
Entrepreneurship and Employment Opportunities
PMBJP not only facilitates healthcare accessibility but also promotes entrepreneurship by offering financial incentives to entrepreneurs, particularly in remote and underserved areas. The initiative provides opportunities for marginalized groups, including women and ex-servicemen, to establish and manage Jan Aushadhi Kendras, contributing to both healthcare expansion and employment generation.
Jan Aushadhi Diwas 2025: A Week of Celebration
The 2025 Jan Aushadhi Diwas celebration commenced on March 1, with Union Health Minister JP Nadda inaugurating a nationwide awareness campaign in the National Capital Region (NCR). A range of activities throughout the week aimed at spreading awareness about PMBJP and its benefits:
- March 1: Launch of promotional vehicles across NCR to spread awareness about affordable healthcare solutions.
- March 2: Over 500 health camps were organized alongside heritage walks and Jan Arogya Melas to engage communities.
- March 3: A dedicated focus on children’s health with the distribution of nutraceuticals to improve nutrition and immunity.
- March 4: Women’s health took center stage, with the promotion of Jan Aushadhi Suvidha sanitary napkins to enhance menstrual hygiene awareness.
- March 5: Pharmacist awareness seminars were conducted in 30 cities to educate healthcare professionals on the benefits of prescribing generic medicines.
- March 6: The Jan Aushadhi Mitra Volunteer Registration Campaign was launched to encourage community participation and awareness.
- March 7: The grand finale of the week-long celebration, recognizing the scheme’s achievements and impact on public health.
Jan Aushadhi Diwas 2025 underscores the commitment to affordable and accessible healthcare in India. Through initiatives like PMBJP, the government continues to bridge healthcare gaps by providing high-quality, cost-effective medicines to millions. The success of the program not only enhances public health but also fosters economic empowerment and awareness about the importance of generic medicines. As India moves forward in its healthcare journey, Jan Aushadhi Kendras remain pivotal in ensuring equitable healthcare for all.
