Tag: FMCG digital transformation

In a significant shift toward digital retailing, Fast-Moving Consumer Goods (FMCG) giants such as ITC, Amul, Nestlé, Dabur, and Marico are revolutionizing their e-commerce strategies to tap into the growing online shopping market. These brands are leveraging their direct-to-consumer (D2C) platforms, offering customers enticing discounts of up to 30% on their products. This move is…